About Our Founder, Keely White

Keely White fuels entrepreneurial achievements. She has been instrumental in helping Australian business owners to bring quality structure to their businesses. Keely is the Founder and CEO of Liinchpin, which specialises in systemising businesses and shaping high performance and harmonious teams.

Prior to Liinchpin, Keely also worked with multiple 7 & 8 figure companies - in construction, training, property and ecommerce - and has received business awards and high recognition in sales, structure and leadership.

Keely has been the host of The Entrepreneur's Unconvention (voted top 3 event for business owners worldwide), which has had speakers such as Australian entrepreneurs Mark Bouris, Michelle Bridges, Naomi Simpson, Glen Richards, Janine Ellis, Kikki K and more.

Keely is also a high-profile investor, having invested into companies spanning technology, finance, ecommerce, real estate, and agriculture. 

She has personally trained, mentored and led thousands of entrepreneurs through 1:1 coaching or presenting more than 6,300 hours of workshops and keynotes. Keely has also worked with AFR Top 100 and multinational companies such as realestate.com.au, Woolworths,  and has rubbed shoulders with some of the world's leading entrepreneurs.

She most recently worked with the founders of Australian retail giant, Culture Kings, who debuted on the NY stock exchange after a landmark $600M deal, making it the biggest ever private sale in Australia’s retail and apparel sector.